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As a business person you must always know if your business cards actually work for you and if you and your staff use it efficiently. The majority of business people do not get out of the house without them, because they are an essential tool for connecting to your business contacts or clients.

Each one of your business cards represents you and your company. You must be sure of certain things when you decide to order your business cards. They have to match your company’s style. It must be immediately clear from looking at it what products or services you provide. The business card needs to be branded to reflect your marketing position and what you typically do. It must look professional and the information on it must definitely be updated. Always avoid handwritten corrections and when handing it make sure that the business card is clean and has no scuffs or dog ears.

You also have to make sure that you have enough business cards in order to always have them at hand so you don’t miss any opportunity. Find some places in your car or briefcase to place a box full of it and thus you will avoid running out of them. Get a business card from every person you meet and in 24 hours try to email him or her a rapid note with your contact information or a business card.

You need to know how to exchange business cards correctly. You need to establish a rapport with the particular person in a conversation before handing your card. If the person does not ask for a card, you ask for theirs first. The majority of people will respond to that and ask for a card. If they don’t do that, just ask May I offer you my card?

When you receive a business card, look at it in the Japanese manner and make a comment about it. Thus you will be able to remember both the person and the card. While networking, make sure that you write down quick notes on the reverse of the business cards. They can make a difference between an attentive person and the others. It is very unpleasant to return to your office and cannot remember who the owner of a specific card was. If you do not have a pan handy, you may fold over the corner of the business cards for the people you certainly want to contact later.

Always keep your own business cards separate from the ones that you obtain from other people. If you keep them in separate sections of the purse or in distinct pockets, this will spare you of the embarrassment of offering a business card that does not belong to you.

Business cards are the best way to create a great first impression, so pay attention to every detail, like fonts, paper quality, color schemes and especially the text on it. If you miss the first impression, the second one will be certainly harder to be a positive one.